Brand stratagem
Walking a step in advance before others ,ability will be much above than others ,win can current be seen by eye, success lies on the wise thought. It is not far enough for enterprises if they only have the enterprising ardors .The insight of marketing tendency, and the judgment and steering ability are the more important makings.
When the most cable manufacturers sell their products through their cable agents and retail markets, Minxing have seen the great good tendency of sales directly, She invites applications for a job in the talent human market and train the new employee of sales department systemically for the sales knowledge & products knowledge .These actions make a very good preparation for making forwards to direct marketing .
By the end of 2004, Persons suddenly found that in every place of cable market, they can hear the voices from Minxing person. Wherever the new commercial living buildings lie, or big foundation establishment or big building factory workshop lie, Minxing put all the competitors feel much pressure in all the places needing cables, On the motorway of many easily seeing place ,Minxing's biggest advertising with yellow background and blue letters show Minxing's strong strength and ambitions before the persons who care for cables .
No customers can refuse Minxing sales person's regards, natural and graceful smile, correctitude talking and good behavior. They made a best advertisement for Minxing brand cable when they come to a place. And more ever, Minxing make an all-round arrangement of hard-wares for establishing brand cables. Minxing is the first one who spent large money on screen Minxing herself publicizing DVD, fully embody Minxing's whole advantage at the aspect of workshop, device, management ,culture and so on. it highly encourages customers to make a decision to buy the cables from Minxing when they come to Minxing for their personal study. The good designed pictures of Minxing is also first-class in the cable field. Minxing also spend more energy on the technical parameter and quotation for customer easily study. All these effort give a contribution for Minxing's brand construction.
When the competitor's sales agents come to their ends, Minxing successfully introduce the conception of joining chain store into tradition channel, make a conformity and enhance the traditional sources, let it exert maximum function to join in the process of Minxing brand construction. After the conformity, the joined chain stores not only adopt the uniform Minxing symbol, uniform store decoration design and uniform employee garment ,but also on the management , the joined chain-stores accept more uniform training ,accept uniform baptism of running idea and accept Minxing' uniform management .To unify the unit price & service for sales making standard running well ,the joining chain store gives a very big contribution for Minxing brand construction .
Being good at exploiting new markets, looking for blankness ,dredging up the unbeknown fortune are Minxing's nucleus competitive advantages in the field of cable. When other competitors imitate the sales stratagem of Minxing , Minxing walked a step in advance before others to exploit the new markets .Depending on this kind of spirit, since foundation in 1988, The engineer projects choosing Minxing cables are all over china ,the important engineering projects samples such as :Guangzhou university world, Guangdong Olympic gymnasium center, New Guangzhou Baiyun international airport, Shenzhen zhongxing square, Dongguan international exhibition center, Dongguang peoples' meeting hall, Jingzhu motorway and so on .
